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Brand of Eyecons Paris: A Legacy of Style, Strength & Storytelling

Born in New York. Refined in Paris. Rooted in Legacy.Brand of Eyecons Paris is more than a luxury fashion house—it is a testament to heritage, resilience, and reinvention. Founded on the indomitable spirit of a man who lived by three pillars—fashion, boxing, and family—the brand stands as an homage to the craftsmanship, discipline, and artistry that defined his life. Established in 1938 in New York City, the first generation of the family built a name synonymous with tailored precision, old-world craftsmanship, and unshakable ambition. But when war called, the family relocated to Paris, carrying with them the relentless drive of NYC but embracing the refinement, sophistication, and artistry of French culture.Upon returning to the U.S., they brought back not just memories, but a new vision—one that would shape the aesthetic DNA of Brand of Eyecons Paris. Their philosophy was clear:

“Fashion is a fight. Craftsmanship is the discipline. Style is the legacy.”

It was a creed passed down through generations, shaping the ethos of a brand built for those who lead, never follow.

A Reimagined Vision: The Second Generation

Reborn through the eyes of the next generation, Brand of Eyecons Paris merges its New York grit with Parisian luxury, crafting pieces that embody the duality of both worlds—where tailored elegance meets the raw energy of the streets.

From handwoven tweed varsity jackets adorned with Swarovski crystal buttons to quiet luxury essentials crafted from the world’s most premium textiles, each garment is a declaration of status and self-expression. Our designs whisper exclusivity, offering stealth wealth for those who command attention without seeking it.

We stand at the crossroads of heritage and modernity, crafting luxury preppy streetwear for the icons of today and legends of tomorrow.

A Legacy That Gives Back

Fashion is our craft, but purpose is our legacy. Brand of Eyecons Paris is deeply rooted in philanthropy, honoring the family’s first-generation lynchpin, who passed at 67 years old from colon cancer.

In his memory, 3% of yearly sales are dedicated to colon cancer research, ensuring that our legacy isn’t just worn—it makes an impact.

True luxury is not just about what you wear, but the mark you leave on the world.

Craftsmanship & Aesthetic

At Brand of Eyecons Paris, every stitch, fabric choice, and silhouette is meticulously curated to reflect timeless elegance with a rebellious streak. Inspired by the icons of the past and disruptors of the future, our collections are:
  • Designed in Paris with a deep reverence for couture craftsmanship.
  • Influenced by NYC’s relentless energy, giving streetwear a high-fashion lens.
  • Handcrafted with precision, from luxury full-grain leather gloves to artisanal varsity jackets.
  • A fusion of stealth wealth, preppy nostalgia, and contemporary edge, perfect for those who move between worlds effortlessly.

Each piece is an artifact of status and taste, worn by those who appreciate the art of understatement but never go unnoticed.

For the Media, The Pundits & The Visionaries

Brand of Eyecons Paris is a story waiting to be told—one of power, reinvention, and impact.

From its roots in 1938 NYC to the ateliers of Paris, from boxing rings to runway shows, from a family’s dream to a movement in luxury fashion—this is not just a brand. It’s an Eyeconic legacy in the making.

And the world is watching.

Contact Information:

Email: support@brandofeycons.com

Phone Number: +1 866-527-9688

Address: 339 Tarrytown Road, Ste 1029, Elmsford New York 10523, United States

Support: Monday to Friday, 9 am to 5 pm

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